ADULTS & COMMUNITIES

ADULTS & COMMUNITIES

Is yours brown or blue?

Every day, you leave a mark.

Every day, you leave a mark.

Most of the time, you never get to see it.

Most of the time, you never get to see it.

ACTIVITY

A practical view of what is happening locally.

PARTICIPATION

A shared picture that respects the people within it.

EVIDENCE

Context that helps the local story stay trustworthy.

Environmental activity is already part of everyday life.

At home. Getting around. Buying, reusing, repairing, sharing, volunteering and taking part in the places around us.

At home. Getting around. Buying, reusing, repairing, sharing, volunteering and taking part in the places around us.

The activity exists.

What’s usually missing is the picture.

SMUDGE POINTS

Make smarter choices. Get rewarded.

The choices you make every day can earn Smudge Points.

The choices you make every day can earn Smudge Points.

SHOPPING · TRAVEL · TRANSPORT · REUSE · REPAIR · TAKING PART IN YOUR COMMUNITY

Make smarter choices. Build your Smudge. Earn Smudge Points.

Your mark doesn’t exist alone.

The people around you are leaving theirs too.

Across households, neighbourhoods, clubs, community groups and local initiatives, environmental participation is happening independently and often invisibly.

Across households, neighbourhoods, clubs, community groups and local initiatives, environmental participation is happening independently and often invisibly.

Individually, it’s fragmented.

Together, it starts to become visible.

What if we could see what we’re doing together?

Not every person.

Not who did more.

The collective picture.

Individual participation can contribute to something larger without turning individual behaviour into public performance.

Individual participation can contribute to something larger without turning individual behaviour into public performance.

Your mark can belong to something bigger without becoming a public profile.

When participation becomes visible, a community can begin to see itself.

Different people. Different activities. Different parts of everyday life. Together, they begin to form a shared view of participation across a community.

Different people. Different activities. Different parts of everyday life. Together, they begin to form a shared view of participation across a community.

Not everything happening in the community.

Everything we can actually see.

A living picture of a place.

One that can grow as more becomes visible.

One that can grow as more becomes visible.

What happens when one community can see another?

An idea doesn’t have to stay where it started.

Something visible in one community can become possible in another.

Something visible in one community can become possible in another.

Not a ranking of places.

A way for places to learn from each other.

Visibility can make possibility travel.

It started with your mark.

But your mark doesn’t end with you.

It can become part of a wider picture of what people are doing together, across the communities and places we share.

It can become part of a wider picture of what people are doing together, across the communities and places we share.

One mark can be personal.

Millions of marks can tell us something about ourselves.

Is yours brown or blue?